India Post sets up a stall at Biennale; revives Philately through Nostalgia
By Pinkerala News Desk | Feb 05, 2019
One of the oldest and most trusted government offices in the country, the Indian Postal Service stirs up the old memories for the visitors to the fourth edition of Kochi-Muziris Biennale (KMB) in an artistic manner. Its stall features two wooden boxes that symbolically remind of the days people used to visit the post office to send out mails to their loved ones, a practice that is fast fading into oblivion. Bose Krishnamachari, President, Kochi Biennale Foundation asserted that inland letters and postcards bring back memories of the good old days. He said that he always preferred handwritten letters compared to e-mails any days. He hoped that people start writing letters more and revive the Postal system. The fourth edition of the KMB sees the philately section of India Post not only offering ‘My Stamps’ for the visitors but also promoting a range of merchandises and collector’s edition stamps, in an innovative marketing strategy. Aswathy.M, Marketing Executive, Ernakulam Division India Post, said that special focus has been given to the merchandise section. It is the new marketing strategy devised by the department to promote the ace products of the postal service like My Stamp and the Philatelic section. The specially crafted items, mostly used as souvenirs, include perfumed stamps, jute bags, and philatelic stamps apart from the regular stamps. She pointed out that the idea is to increase the sale by introducing a new range of merchandise like perfumes, perfumed stamps and mug. The gift hampers on sale include a collection of 11 fragrance stamps, two perfumes and a coffee mug. She noted that many people have got their picture clicked at the Biennale opposite some of their favourite works and they have got ‘My Stamp’ printed at the Biennale. The Postal Service is also promoting philatelic deposit account at their stall. She added that not many people know how to collect stamps. People are being educated about the philatelic deposit account offered by the Indian Postal Service. The account holders can get collector’s edition stamps at their doorstep.
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