By Pinkerala News Desk | Jan 08, 2016

The prime attraction of Sunny Diamonds online store is that customers can get up to 30% discount in price when compared to other major online diamond stores, says Mr. P P Sunny, Managing Director and Chief Executive Officer of Sunny Diamonds. Selecting the best diamonds and making the ornaments at the company’s own manufacturing unit enables Sunny Diamonds to offer such lower rates without compromising on quality.

This is for the first time in India that an online diamond jewellery store is displaying the actual photographs of the items they intend to sell. Design selling is the trend now prevalent among major online diamond jewellery stores. Instead of the actual image of the merchandise they display the computer generated image and start making the ornament only after getting an order. The end product may differ from the image shown on the website and hence the rejection percentage for such jewellery is high.

On the other hand, Sunny Diamonds is engaged in product selling and display the actual image of each jewellery. This fair practice assures the customers that they are ordering a jewellery by looking at its real image, not a virtual representation of how it may look. And the same product will be delivered to the customer.

One diamond jewellery exclusively for only one customer is the USP of the store, says Mr. Sunny. When a customer buys a jewellery its photography is removed from the shopping site, so no second customer gets a chance to order the same piece.

The online store also offers a unique facility for buyers, they can actually see the jewellery before buying it. The customer can select up to five pieces and an executive of Sunny Diamonds shall come to his/her home with the selected jewellery. The customer can make the final purchase decision after trying on the jewellery. This is for the first time that a jewellery is offering such an exclusive service in Kerala.

The payment of the purchase shall be made using credit card. Tight security measures are taken for secure money transactions. Customers in Kerala, Tamil Nadu and Karnataka can receive their merchandise within 24 hours of placing the order. Delivery to other states and abroad shall be made within 3-5 business days.

Mr. P P Sunny pointed out that Sunny Diamonds provides insurance coverage for all jewellery worth Rs. 5,000 or above sold online or through the retail stores. No additional charges are levied for the service, it is free of cost. Also, all jewellery items have 100% lifetime money back guarantee. That means, when the customer sells an ornament or exchanges it he/she will get back the full value of the diamonds and the amount equal to the current market value of gold. Sunny Diamonds also offers lifetime servicing provisions for all jewellery.

The brilliant journey of Sunny Diamonds started 20 years ago. Sunny Diamonds is the pioneer in exclusive diamond jewellery retail and the only importer of the world famous flawless Belgium cut diamonds in Kerala. The jeweler has stores in Thiruvananthapuram, Kochi and Kozhikode and has business presence in the United States and the Middle East.

The jeweler conquered hearts by presenting the best quality diamonds in metal combinations like gold, white gold and platinum to form enchanting rings, ear rings, necklaces, bangles and bracelets. The entry of Sunny Diamonds unveiled a new jewellery culture among Keralites. Bridal special collection Raydiance and South India’s first solitaire diamond collection Auriga were instant successes with the customers.

Sunny Diamonds also offers the opportunity to custom design a jewellery item as per the customer’s desire. Mr. P P Sunny said that the online store is an extension to the services they offer to the customers. The online shopping facility helps the customer to avoid tiresome travels, annoying traffic blocks and wastage of time. Instead, the customer can peacefully shop from the comfort of home or office and get the product delivered at the earliest. 

Sunny Diamonds has set aside a whooping Rs. 100 crore for business expansion during the next two years. The online store is part of this master plan. Mr. Prem Sunny, second son of Mr. P P Sunny is the Director of the online store. The company shall soon start more retail stores and experience centres in India and abroad, added Mr. P P Sunny.